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Email Marketing
As part of my role as Interactive Coordinator at Copper Mountain, I managed our email marketing efforts from 2016 - 2021.
This included html coding, design, copywriting, audience segmentation, and email automation campaigns.
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HTML Coding
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Photo, gif and graphic design
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Email Copywriting
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Mobile Responsiveness
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Audience segmentation
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Customer Re-engagement
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Link analytics tracking
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Subject line A/B testing
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Revenue tracking
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Automation Campaigns
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Junk/Spam guidelines
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E-commerce emails
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Retargeting, abandonment, purchase confirmation​
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Flash Sales
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Weekly newsletters
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Guest pre-arrival information
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Post-departure surveys
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New snow alerts
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Daily lift & trail reports
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